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SEO Web Design Checklist

the Clean Code Advantage

"Clean code's strategic advantage is simply Google prefers it and ranks your site higher!"

NWW's 20 pt. On-Page SEO Checklist

You can know all this and even have the software to implement SEO, but -

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What has to be done, in plain English.

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Keyword Research and Application
(the Basics)

UI, UX, Search Engine Optimization and Web Design all falls under Information Architecture. That determines how your content (text and images) is found and accessed not only by the Google search bots but more importantly, by the humans that use keywords in search terms to find your organization, product or service. Simply, your webdesign SEO checklist should include keywords in the following recommended sections and also other technical factors. What follows is the basics, the NicksWebWorks 20 point SEO Web Design Checklist:

  1. Domain Name URL (TLD)
  2. Page URL
  3. Page Title
  4. Meta Description
  5. Meta Keywords (including KW research)
  6. LSI - Latent Semantic Indexing
  7. Google Analytics Tracking Code
  8. Logo Image "tags"
  9. H1 headline (Image replacement)
  10. Replace Flash slider with JS and SEO Content
  11. h2-h6 headings
  12. KW in First Sentence/First Paragraph
  13. Body Text
  14. Bold Body Text
  15. Anchor/Link Text
  16. Image alt
  17. Image title
  18. Outbound Links "Authority"
  19. Same Domain Link URLs (Internal Links)
  20. Page Speed Analysis


HTML 5 for SEO - CSS vs Flash

Eye Candy - Google Can't Read A Picture (yet)

Attractive and compelling websites that are pleasing to the eye and inspire action, have had to rely on Adobe's proprietary "Flash" to display web data in an entertaining and informative way. The good news is, your viewers "ooh" and "ahh" when they land on your page. That's if they can find it in search! The bad news is, data (content, words etc.) displayed in an image may be readable to a human eye but is unreadable by the searchbots when they index the web. Search Engine Optimization corrects that problem by replacing text displayed as images with semantic html styled with css. The latest version is HTML 5 - it makes your web site much easier to find and therefor ranks higher in search results.


HTML 5 for iPhone/iPad/iPod Because They Dont Do Flash!

Web design standards advance rapidly at a glacial pace. Even though the idea of HTML 5 has been around for years, it is just recently being put into practice. Web developers and web designers who make the most effective websites for their clients, implement industry best practices for the highest quality web design. Today, that means HTML 5, a backward compatible web standard that now includes more semantic display of rich content. And a good thing, too because the very popular iPhone and iPad DO NOT run Flash, but they do display rich content in HTML 5!

SEO Bottom Line

More page views, more click throughs, more business. HTML5 means "more money". Web design with the cleanest code techniques give your on-page SEO strategy the best advantage.

Nick's Web Works' brand of "on-page" seo, known as the "Clean Code Advantage", has put our web design clients at or near the top of Google, Yahoo and bing organic search results. It's the solid foundation from which to build your search engine marketing strategy (SEM). The truth is that Nicks Web Works clients maintain their high ranking SERP in LOCAL search over a YEAR LATER! That's what a modest investment in clean code can do for your search engine exposure. An initial, one time payment can be way less than an expensive monthly ppc campaign. Also, strong "white hat" seo web design code can leverage your ppc and/or backlink marketing strategies exponentialy. Bottom line - the "Clean Code Advantage" is your best bang for your web marketng buck.

Get found online TODAY. Every minute you're not in the top ten of search results is a potential business opportunity lost. What are you waiting for?

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Readability Level

Search engines gauge the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

The best seo web design attracts the most qualified prospects!

ppc is temporary - seo is forever!

Content is King!

Tell your Story! The products and services that you provide are being sought after by folks using "keyword" searches to find you. Accurate descriptions and relevant content will result in "keywords" that Google, Yahoo and bing! use to calculate your website's relevance to the search terms, and provide you with the most qualified client or prospect. That is search engine optimization at it's most basic level.

The best SEO is real SEO

Let us help you write your story. More than just "keywords" and (meta) "tags", it's relevant content that will improve your Search Engine Results Placement (SERP, SRP or "page rank"). Search bots are more sophisticated than ever so even before you invest in expensive keyword algorithmic voodoo, make sure you have a strong web design foundation to build on first!

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6 Pack Abs!
A Doctors Degree!
Top Organic SERP!

What do they have in common?
All of the above require hard work, attention to details and dedication. You're not going to achieve any of these with cheap "fly-by-night" come-ons or magic potions. Before you invest your hard earned dollars, remember, "the best SEO is real SEO".


What Is SEO?

Search engine optimization, or SEO, is the process of improving the visibility of a website or a web page in search engines via natural organic search results. In general, the higher in search results on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

Successful SEO depends on your ability to intelligently apply the principles of good structured information design. SEO isn't something you do to search engines; SEO is what you do to your content so that the content is accessible and useful for real users.

SEO is best acheived when designing your website from the beginning. It can also be about making small modifications to parts of your existing website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic SERP (search engine results placement). You should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results and even backfire if done wrong.

Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines. - intro to Google's SEO guide

Nick's Web Works
your "on-page" SEO specialist!

What We Do

and SEO TIPS for the DIY Guy!

We do SEO web design "by the book". That's easily done, because Google tells you how to do it with their "SEO Starter Guide". This pdf tells you the absolute basics of how to design your website to "get found" by Google and how to outrank the competition in search results, or "SERPs".
I'm here to tell you, it works! Ask my web design clients! Some search results placements (SRPs) were way higher than we thougt they could be, so it just goes to show... and we practice what we preach, NWW is #1 in SERPs for "serp web design"

Download the Google Webmaster PDF to see all that has to be done just to get the basics of Search Engine Optimization for your business website or read these tips to get a quick overview of what's involved.
Then, when your eyes start to glaze over, give us a call or email and let us be your Search Engine Marketing (SEM) solution!
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SEO Web Design Tips

  1. The best SEO is REAL SEO

    Start with your story. Your words. Like who you are, what you can do, why choose you, (what makes you different) described in a way a highschooler gets it. Great web design clearly communicates the advantage of doing business with you and that includes relevant keywords. Lots of them.


  2. Unique Page Titles

    Every web page needs it's very own descriptive 5 to 7 word title. That's the first thing Google sees. With proper search engine optimization webdesign, you'll also see the web page title as the search result. So if you sell baseballs, put "baseball" in the web page title. It's that easy.


  3. Meta Tags

    Like "description" (very important) and to a lessor extent, "keywords". The Description meta tag is the blurb you see in FaceBook and other directory listings, so make it good! Also, there many other "meta" tags in the "head" section of your web page that can help the webmaster achieve his ultimate goal of total Google domination!
    "Yes, we do take pride in our accomplishments"



    Just like a newspaper. Not only does it tell your visitor where he is, what he can do and why he should do it, headlines are delicious pieces of candy Google absolutely LOVES!


  7. Pretty Pictures... what?

    Eye Candy. The images that make your visitor go "ooh" and "ahh"! Assuming, of course, that they found you in search results. Google can't read a picture or Flash elements (yet), but search engines can read a description in your "alt", "title" and "name" image attributes ("tags"). The best search engine optimization webdesign is being descriptive and semantic with your keywords (no stuffing). If your image is a text block, then include the key phrases. Think "accessibility".


  9. Don't Forget Anchors and List Items

    More Google candy. Thats why XHTML and CSS are the preferred method of coding for search engine optimization (see next).


  11. The Clean Code Advantage

    Google loves "clean code"! i.e. "semantic" html and css. DIY web template programs like GoDaddy's "Website Tonight", WordPress and others tend to load up the page with too much excess code that can be speedbumps to Google and can slow down the search bots as they scan your page code for relevant content. Nickswebworks' "Clean Code Advantage" applies search engine optimization webdesign that cleans up or entirely replaces your bloated page code with semantic html and css. That's more "candy" Google loves

    The competition is fierce. You need every advantage you can use. Dont scrimp on cheap website code. The few pennies you might save now will cost YOU big bucks later!

... and this is just the tip of the iceberg! There are very many resources on the web like HubSpot, A List Apart, SitePoint, SEO Book, the W3C (World Wide Web consortium) and so much more...

Get SEO for your website Today!

and let's get you to the top, where you belong!

Your Website SEO Is Mission Critical!

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