What Is SEO web design?
SEO is short for "Search Engine Optimization". It's the process of getting your website at the top of search engine results placement for your chosen keywords. There are two types of SEO - "on-page" SEO and "off-page" SEO. SEO web design implements all the techniques required to get top organic SERP.
What is on-page SEO?
"On-page" SEO is relevant content ("relevance"), both on the page and in the actual code. Relative content is words and content that are relevant to the search term. This includes the process of placing keywords in the page titles, meta tags, anchor text links, image alt and title "tags" and body text of a web page. There is a formula to keyword placement that gets top SERP. You just dont scatter them, or "stuff" keywords anywhere on the page. Google and the other search engines can penalize your web site for such "black hat" seo techniques!
What is "off-page" SEO?
Off page SEO goes to "authority" as in, who's linking to you? And are they relevant to your subject or product? It is the process of obtaining and pointing links to your website. This is also known as link building, using a mixture of one way links, reciprocal links or three way links.
What is SERP?
Search Engine Results Placement, where you are in the search results for your keywords. The best SEO gets the highest "SERP". Or, as we say in the biz, "high in the SERPs!"
What is Organic SERP
The term "organic" refers to natural search results as opposed to "paid" ads such as PPC (pay per click). As a matter of fact, PEW research has shown that organic search results get over 75% of the click throughs because they are trusted to be more relevant to your search query.
What is a keyword?
A key word is a single word used in a search to find a website, a brand, a product or a service etc. Typical keywords could be like "baseball", "shoes", "apple", "dentist", etc. Single keywords are often described as trophy words or prime keywords and are generally high competition and consequently, very difficult to rank for. This is where "long tail" keywords can provide the most page views and potential business, not too mention, the best qualified prospects!
What is a keyphrase?
A key phrase is a series of keywords. For example, black leather shoes, apple computers, on call plumbers. Keyphrases are often more descriptive and result in better results whenever you search. These fall under the category of "long tail" keywords. Dont discount these! "Long Tail" keywords have been proven to generate a good percentage of NicksWebWorks revenue.
What are page titles?
Page titles are the visible short descriptions displayed in the top bar of your internet browser (such as Firefox and Internet Explorer). The page title of this page says "SEO FAQs how Semantic HTML+CSS = Clean Code Advantage for Top Organic SERP!"
What are meta tags?
Meta tags are blocks of text embedded in the code of a web page. They are hidden from view from the visitor and were used to help pages rank in search engines. They are not of high importance nowadays and only certain search engines value them. However, the description meta tags show up in most search results, directory listings, Facebook posts and the like. And they must be unique to each page on your website. Google doesnt like duplicates!
What is link anchor text ?
Anchor links text, in SEO terms, is used to describe the subject of the page that it links to. For example: all you see is "click here" as a link. However, Nicks Web Works Clean Code advantage System adds a title tag like "SEO webdesign company Los Angeles" which is more descriptive link anchor text that Google reads and is srious ranking criteria.
What are one way links?
One way links are links from another website that point back to your website. These are also known as inbound links or "backlinks". The quality of these backlinks are CRITICAL. Don't be hussled by "1000s of backlinks" fo $49 type of come-ons.
What are reciprocal links?
Reciprocal links are where two websites link to each other by mutual agreement.
What are three way links?
Site A -> Site B -> Site C or any form of such linking arrangement.
*NOTE: Since the Penquin/Panda algorithm updates by Google, this style of link building is problematic for the DIY web marketer. "Silo" link building requires the services of a professional search engine marketer.
What is link building?
Link building is the process of obtaining links to your website. The best way to get links pointing to your site is to have great content that people would naturally want to link to. Linkbuilding is part of your search engine marketing strategy. There are numerous methods of generating content for linkbuilding such as:
- Social Media
- Blog Comments
- Blog posts
- Article link building
- Directory submission
- Press releases
- Content attraction
- Forum signatures and posts
- Direct requests
There are many more ways of linkbuilding. SEO companies often devise very clever ways of obtaining links which in turn can bring lots of traffic and obtain very good positions on search engines. However, Nickswebworks Clean Code Advantage "on-page" seo has proven to leverage your ppc or backlink strategies exponentially, saving you thousands of dollars in search engine marketing (SEM) costs.
Article link building
This involves writing an article on the subject of your website, products, services etc. You place a link in the body of the article then submit it to an article website (commonly known as an article directory). If your article gets published then you obtain a new link back to your website.
Similar to article link building. This time you submit press releases about your company, products or services to a new website such as a newspaper, TV website or a website that specialises in news stories. If your press release gets published then you obtain a new link back to your website.
Submit your website to a web directory. Web directories are websites that list millions of websites based on category, geographical location etc. You submit your website by filling in their form. If accepted you have a link back to your website. Some directories are free and some require you to pay for a listing. Yahoo is a directory website that requires you to pay for a listing.
If your web pages have great content then you will attract natural ("organic" i.e. not "paid" or "ppc") links back to your website. For example if your website has great content and information on say, "coin collecting", then if another website owner finds your website valuable they may link back to your website.
Link baiting attracts links by way of writing spoof content, parodies and hoaxes. For example, a hoax article can cause great interest or an equally great stir and subsequently attract hundreds if not thousands of links back to your website. Linkbaiting is a somewhat contentious practice, considered "black hat" seo, and can also attract bad publicity as well as good publicity, So it has to be considered very carefully.
Simply asking another website owner to link back to your website. This can either be one way, reciprocal or three way link requests.
Social media are websites such as Facebook, twitter, LinkedIn, YouTube etc. Such sites are very popular with search engines and any links from these can be valuable. Registered users on these sites write small articles, posts or bookmark your website providing a link back.
Write blog posts with a link back to your website. Remember the importance of link anchor text.
When you leave a comment on blog posts, in most cases, you can place a link within the post.
Forum signatures and posts
If you are registered on an internet forum you can place a link in the signature area of your account. Equally, if permitted, you can place a link on a forum post.
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