SEO Web Design for Top Organic SERP
SEO For More Profits
What Is SEO?
Search engine optimization, or SEO, is the process of improving the visibility of a website or a web page in organic SERP (search engine results placment) Those are the "natural" or un-paid (not "pay per click") search results. The fact is, the earlier and more frequently a site appears in the SERPs (search engine results page), the more visitors it will receive from the search engine's users.
Successful SEO depends on your ability to intelligently apply the principles of good structured information design. SEO isn't something you do to search engines; SEO is what you do to your content so that the content is accessible and useful for real users.
SEO is best acheived when designing your website from the beginning. It can also be about making small modifications to parts of your existing website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic SERP. You should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results and even backfire if done wrong.
Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines. - intro to Google's SEO guide
Nick's Web Works
your "on-page" SEO specialist!
What We Do
and SEO TIPS for the DIY Guy!
We do SEO web design "by the book". That's easily done, because Google tells you how to do it with
their "SEO Starter Guide".
This pdf tells you the absolute basics of how to design your website to "get found" by Google and how to outrank the
competition in search results, or "SERPs".
I'm here to tell you, it works! Ask my web design clients! Some search results placements (SRPs) were way higher than we thougt they could be, so it just goes to show... and we practice what we preach, NWW is #1 in SERPs for "serp web design"
UPDATE: NWW STILL #1 A YEAR LATER!
Proof that the Clean Code Advantage works!
...now back to our regularly scheduled program...
Download the Google Webmaster PDF to see all that has to be done just to get the basics of Search Engine Optimization
for your business website or read these tips to get a quick overview of what's involved.
Then, when your eyes start to glaze over, give us a call or email and let us be your Search Engine Marketing (SEM) solution!
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SEO Web Design Tips
The best SEO is REAL SEO
Start with your story. Your words. Like who you are, what you can do, why choose you, (what makes you different) described in a way a highschooler gets it. Great web design clearly communicates the advantage of doing business with you and that includes relevant keywords. Lots of them.
Unique Page Titles
Every web page needs it's very own descriptive 5 to 7 word title. Thats the first thing Google sees. You'll also see the web page title as the search result. So if you sell baseballs, put "baseball" in the web page title. It's that easy.
Like "description" (very important) and to a lessor extent, "keywords". The Description meta tag is the blurb you see in FaceBook and other directory listings, so make it good! Also, there many other "meta" tags in the "head" section of your web page that can help the webmaster achieve his ultimate goal of total Google domination!
"Yes, we do take pride in our accomplishments"
Just like a newspaper. Not only does it tell your visitor where he is, what he can do and why he should do it, headlines are delicious pieces of candy Google absolutely LOVES!
Pretty Pictures... what?
Eye Candy. The images that make your visitor go "ooh" and "ahh"! Assuming, of course, that they found you in search results. Google can't read a picture or Flash elements (yet), but search engines can read a description in your "alt", "title" and "name" image attributes ("tags"). Be descriptive and semantic with your keywords (no stuffing). If your image is a text block, then include the key phrases. Think "accessibility".
Don't Forget Anchors and List Items
More Google candy. Thats why XHTML and CSS are the preferred method of coding (see next).
The Clean Code Advantage
Google loves "clean code"! i.e. "semantic" html and css. DIY web template programs like GoDaddy's "Website Tonight", WordPress and others tend to load up the page with too much excess code that can be speedbumps to Google and can slow down the search bots as they scan your page code for relevant content.
The competition is fierce. You need every advantage you can use. Dont scrimp on cheap website code. The few pennies you might save now will cost YOU big bucks later!
Search Engine Optimization Checklist
and let's get you to the top, where you belong!
SEO example- ACCESSIBILITY
If a "text to voice" program can't read your web page to a sight challenged user (accessibility), then your chances of being found by the major search engines like Yahoo and Google are diminished substantially! Sound crazy? Think about it. Carefully researched keyword laden content and properly tagged elements (like images, anchors, links and list items) allow screen "readers" to assist those who need it, by having "text to speech" describe images, anchors (links), list items, and other such web design elements. That's what the Clean Code Advantage system will do - get you the top SRP for potentially more page views!
Your Website SEO Is Mission Critical!
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the Clean Code Advantage
"Clean code's strategic advantage is simply Google prefers it and ranks your site higher!"
Ask for FREE consultation
Organic SERP vs PPC
Organic search results (or SERPs) are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements. In contrast, non-organic search results would include "pay per click" (ppc) advertising. According to the PEW research center, users avoid clicking results they know to be ads. Market research has proven "organic" search engine results placement (serp) is trusted by over 75% of people who use search engines like Google, Yahoo and bing to get the relevant info they need. The reasons are obvious if you have ever clicked on a ppc ad that was not relevant to your search! Anybody can buy "pay per click" (ppc) ads but "organic" serp will most likely return the info you need to solve a problem, satisfy a desire or both because the content of your website is relevant to the search terms.
The best seo web design attracts the most qualified prospects!
ppc is temporary - seo is forever!
Nick's Web Works' brand of "on-page" seo, known as the "Clean Code Advantage", has put our web design clients at or near the top of Google, Yahoo and bing organic search results. It's the solid foundation from which to build your search engine marketing strategy (SEM). The truth is that Nicks Web Works clients maintain their high ranking SERP in LOCAL search over a YEAR LATER! That's what a modest investment in clean code can do for your search engine exposure. An initial, one time payment can be way less than an expensive monthly ppc campaign. Also, strong "white hat" seo web design code can leverage your ppc and/or backlink marketing strategies exponentialy. Bottom line - the "Clean Code Advantage" is your best bang for your web marketng buck.
Get found online TODAY. Every minute you're not in the top ten of search results is a potential business opportunity lost. What are you waiting for?
Chrome Won't Get You Home!
The old Harley riders would look at the new guy's shiney motorcycle and wonder why he spent a lot of money on chrome but invested nothing in the motor or transmission! Sure enough, the bike breaks down out in the desert, far from anywhere and that's when he learned "Chrome Won't Get You Home!". Yes, you have a good looking web site, but if it's not built right, with Nicks Web Work's Clean Code Advantage from the ground up, you might as well be broke down out in the middle of nowhere because the search engines can't find you! And neither can your prospective customers and clients.
"Graphics also do nothing to help a site get discovered by search engines like Google or Yahoo. Those sites troll the Internet for key words, as well as the
frequency and quality of one site that links to another."
- intro to Google's SEO guide
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Content is King!
Tell your Story! The products and services that you provide are being sought after by folks using "keyword" searches to find you. Accurate descriptions and relevant content will result in "keywords" that Google, Yahoo and bing! use to calculate your website's relevance to the search terms, and provide you with the most qualified client or prospect.
The best SEO is real SEO
Let us help you write your story. More than just "keywords" and (meta) "tags", it's relevant content that will
improve your Search Engine Results Placement (SERP, SRP or "page rank"). Search bots are more sophisticated than
ever so even before you invest in expensive keyword algorithmic voodoo, make sure you have a strong web design
foundation to build on first!
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The View From the Top
I have seen way too many small business and professional websites that looked great but didnt have the titles, tags or "content" (words, keywords, etc.) to be found by search engine robots and spiders ("searchbots"). It's 1984 all over again. The searchbots "read" your content, follow your backlinks and employ sophisticated methods that basically decide your page rank! That's why clean code and relevant content are a must for top SRP. So before you subscribe to "link farms" or employ keyword algorithmic voodoo (Adwords, ppc, etc.), your "on page" SEO is a major factor in organic search engine results placement (SERP).
I've even seen folks use "images" (.jpeg or .gif) for text blocks! They're usually filled with critical information (content) that a potential client or customer would want to know, but won't, because the problem is, search engine robots or spiders cant "read" a picture! The fonts look great in photoshop, but unless converted to text with Semantic HTML and then styled with CSS to look like your psd (photoshop file or other artwork), you're business is virtually invisible to the search engines, and even more so if you're in a crowded competitive field.
"Text embedded in a graphic, like the name of a shop in a photograph, cannot be seen by search engines.
And the old practice of embedding key words in white-on-white type will not increase a site's page ranking;
in fact it will do the opposite."
Why lose anymore potential business? We can turn those gifs and jpegs into Google friendly Semantic HTML+CSS Clean Code Advantage and get you to the top of search results so your business will benefit from the increased page views that other Nicks Web Work's seo web design studio clients enjoy!
The view from the top. Its better from here!
What You Should Do Now
Contact Nick's web works seo web design studio
NOW for your FREE initial consultation
and how you can get the Clean Code Advantage working for you right away!
Every minute that passes is another potential business opportunity lost!
SEO Tip #5-
If your business is local, make sure that the entire geographic area you serve is mentioned in text on the site. To increase the number of sites that link to yours, list your business in online trade directories, and mention it on various blogs.
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What We Can Do For You Now
We can look at your html/css code for your existing website and make recommendations, usually same day.
Do you need a whole new website? Rest assured it will be built from the ground up to the highest technical standards and industry best practices. We go the extra mile to make sure your web design code validates with the World Wide Web Consortium (W3C). There could be the occasional desired design element that may not "validate" with the W3C (standards are rapidly changing at a glacial pace...), but we strive for the cleanest code for the best value.
Search Engine Optimization - It's all in the details
Quality. The best always costs ajust a little bit more but an honest deal will always return the best value. To see where your money goes with seo web design, look at our Search Engine Optimization checklist.
No Promises. Just Proven Results.
Put the Clean Code Advantage to work for you today, and get the top search results placement (srp)
our clients enjoy. Dont take our word for it. Read for yourself what our
clients have to say. We look forward to hearing the same from you!
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